June 5th, 2017
The Micro:bit Educational Foundation (the “Foundation”) retains the rights to the following intellectual property, which are super important for us to exist as a trusted place for children to become inventors:
- The trademark “micro:bit”
- All domain names containing “microbit”
- The micro:bit logo
- Our imagery, packaging, website etc.
This page outlines the guidelines for use of these assets and how to be part of our community correctly.
BBC micro:bits are used by children across the world, so please remember anywhere you use our brand name could be seen by a child. Help us keep our brand a safe place for kids to find fun, appropriate content – don’t use our brand in a way that could reasonably be claimed as inappropriate, or house our brand anywhere near content that could upset, shock or have a negative impact on a young person
Always acknowledge our project with a link to http://microbit.org and include that the text “BBC” and “micro:bit” are trademarks of the BBC.
Please don’t use our brand to give the misleading impression that your project, product or business is endorsed, sponsored or associated with the Foundation.
Don’t use our brand in a fraudulent way - such as in connection with fake or counterfeit products or to claim something is compatible with a micro:bit when it is not. If you’d like to advertise your product that works with the micro:bit, we’d like you to use the phrase “compatible with micro:bit” so audiences know that what you are developing is designed to work with the device.
Please play nice - don’t use our brand in a defamatory, slanderous or otherwise obviously aggressive context.
Do not manufacture, sell or give away merchandise using our brand unless you have express written permission from us.
We believe variety is the spice of life and we’d prefer our brand to be talked about from your own perspectives, in your own way.
Our brand personality is unique to us – so please don’t try to use any of our distinct packaging, website design, or any other ‘asset’ of our brand. It’s what makes us who we are.
You may not use our slogans or tag lines, and hands off our emojis – they can be temperamental and don’t like to be used by anyone other than us. By making any use of the BBC micro:bit Marks, you acknowledge that we are the sole owner of those marks and you do not have and will not seek to assert any rights or interest whatsoever in them.
We reserve all of our rights, including the right to take steps to stop any use of the micro:bit Marks which does not comply with the rules set out above or which otherwise violates, diminishes or adversely affects our rights. You acknowledge that you will immediately stop or take down your use of the micro:bit Marks if we ask you to do so.
Use of the term “Partner”
“Partner” is a reserved word. The Foundation regards a “partner” as an organisation that we have signed a formal, legally binding contract with. Organisations that do not have a signed partner contract with the Foundation should not refer to themselves as a “Partner” or use the word “Partner” to describe their relationship with the Foundation. This also applies to statements that imply partnership. For example:
- “working in partnership with the Foundation” or
- “Partnering with the Foundation”
should not be used.
And don’t worry, you are part of our ecosystem and changing the world of STEAM education with us simply by using micro:bit for great things. We enter formal partner relationships very rarely.
Where appropriate and true, it is acceptable to use language such as:
- “Working with the Foundation”
- “Collaborating with the Foundation”
- “In cooperation with the Foundation”
Correct Brand Names
The micro:bit device should be referred to as the “BBC micro:bit”. Any other phrase describing the hardware is incorrect. Note that we always use a small “m” in “micro:bit” when referring to the hardware.
The “Micro:bit Educational Foundation” can be referred to as:
- The “Micro:bit Educational Foundation”
- The “Micro:bit Foundation”
- The “Foundation” (where the context of “micro:bit” has already been established, such as in this document).
Any other phrase describing the Foundation is incorrect. Note that we capitalise the “M” in “micro:bit” only when we refer to the Foundation.
Use of BBC branding / name.
- we refer to the hardware device as the “BBC micro:bit”
- we use ‘micro:bit’ to apply to us and our ecosystem
- we are not the “BBC micro:bit Foundation”.
- there are NO circumstances where it is OK for you to use any BBC branding apart from referring to the device as the “BBC micro:bit”
Use of the micro:bit logo
Logos shown above are the official micro:bit logos, which may also be available in other colors.
Any logo NOT shown above should not be used. In particular old logos that include “BBC” should not be used.
You should NEVER use our logo to imply that your organisation, products, or the services you offer, are official or provided by the Foundation
Note that Partners may be entitled to additional rights in relation to the use of the logo.
Use of Identifiable Imagery
Our brand identity is strong and growing stronger, and there are a number of brand identity elements that are gaining recognition
- the oval face
- our packaging
- our website design
You can use images of the micro:bit. These images can show any of the branding that appears on the micro:bit. Do not crop the image such that just the branding is being shown.
URLs and domains
Legally, any domain that has “microbit” in the name should be assigned to the Micro:bit Foundation around the world as it is our registered trademark. Obviously we can’t reserve every domain in every country, but we encourage our community to assign domains to us if they can.
If you are in possession of one of these domains please could you redirect it to our website and get in contact with us.
If you are creating a company / organisation to take care of micro:bit activities then you are not entitled to use the term ‘micro:bit’ in your company name in such a way as to imply you have an official role on micro:bit or a relationship with the Foundation. Some examples:
- micro:bit Bulgaria = NOT OK
- micro:bit Education Solutions = NOT OK
There are cases where the term micro:bit is used in an organisation name which does not violate our guidelines. This is where it is a descriptive term that applies to the services offered:
- micro:bit Sri Lanka User Group = OK
Our preference is that you do not use ‘micro:bit’ at all in your organisation name. What some organisations have done is to use variations of the “micro:” prefix:
- micro:la = OK
- micro:Australia = OK